Social Media Finds Home In College Classroom


Did you ever think the day would come when professors asked students to pull out their phones for a quick tweet in the middle of a lecture? Well it might not be too far from the truth.

Texas Tech released this story earlier this month describing how some of their classrooms are embracing the social media network as a part of their instruction. Of special interest to the Agriculture community is the highlight of assistant professor Courtney Meyers.

In her summer class for Utilizing Emerging Media in Agricultural Communications, she had her students tweet at least three times a week with the class’ hash tag and something relevant to the course, such as sharing resources, answering another student’s tweet or retweeting a relevant story.

“I started using Twitter in summer of 2010 when we taught the course for the first time,” Meyers said. “It was really kind of our experiment to see what this fuss with Twitter was all about. Students are only going to get credit when they tweet about information that is valuable to the course. I’m trying to get them to move past where they had their cup of coffee in the morning and into sharing an article.”

Meyers required students to participate in Ag Chat on Tuesdays, where participants use Twitter like a chat room. Students experience how professional communicators, professionals in the agriculture world and interested parties use Twitter to keep up to date on issues in different parts of the country.

Meyers says it is important to utilize current media in the classroom but realizes Social Media is not a “be-all end-all” method of communication with students.

This story reminded me of a former college classmate, Crystal Ahrens (@CrystalAhrens) who now uses Social Media networking when teaching courses in Animal Science at Tarleton State University in Stephenville, Texas. I caught up with her this past weekend to ask her input on Social Media use in the classroom.

Ryan Goodman: In what courses have you used Social Media?

Crystal Ahrens: I used Twitter in the Intro to Animal Science Lab last fall. Using social media in an Animal Science type setting is not exactly of the norm, especially in a school of Tarleton State’s size.

RG: How did you incorporate Social Media into the classroom?

CA: I made a Twitter account for the class and offered the opportunity for students to follow and tweet with me throughout the semester. It was not required but I tried to make it beneficial for the students so that they would at least try it out. I would post updates on current ag issues, fun ag facts, quiz question hints and would make practice problems and study guides to post from Google docs as well!

RG: What was the response from students?

CA: It was quite a hit for a while. The student enjoyed it and would tag the class and myself in many tweets. As the semester progressed, I was not able to keep up with Twitter like it needed and student interest declined until about finals time. Around that time, the students suggested that I make a Facebook group for them as well. I made the Facebook group and it was a HUGE hit. I wished I had set it up earlier. I used it for the same use as Twitter, but since Facebook is more popular than Twitter in this area, the number of students I could reach more than tripled.

RG: What suggestions do you have for trying it again?

CA: I will definitely continue to use social media with my classes because I think it is a great way to get the students to start networking and using as many resources as possible to make the learning fun! I am still working on a few new ways to make it a better tool for the Animal Science classroom and look forward to trying them out this upcoming Spring semester. I believe with a little more time spent every day making sure that I am updating and encouraging students to participate the response will be even better than last semester!

RG: Does Tarleton have a campus system like Blackboard? If so, did you use Social Media as a supplement to it?

CA: We do have Blackboard but it seems to be new to the school, or at least the Animal Science professors. I tried having it set up for me to use with lab last semester but I could not get it going. I am trying again for the Spring, but most of the professors use their own faculty websites to post notes and whatnot.

RG: Did you try to encourage any agriculture advocacy via Social Media, blogs, twitter? I thought it would be a great way to incorporate more learning by teaching students how to use the facts they are learning instead of only memorization. However, it may be a bit much for a general class schedule.

CA: I do encourage advocacy a lot but really just to peak their interest. I show many of the fun fact YouTube videos that Merck and other companies put out. With the drought and wildfires, I spoke about the importance of being aware and helping out whenever it is possible. I try my best to show the true passion that I have for production agriculture, especially animal agriculture and hope to reach them though that as well!
It is important to me as an instructor to make the students aware of the true importance of agriculture; the big picture that we are all in it together. Being that I instruct an intro class, I pick up students from other majors and with that, I believe it is my responsibility to educate them on the FACTS.
I was lucky enough in my last semester that I gave an evaluation of the class to the students and got back a majority of them that mentioned a new respect for farmers and ranchers. As well as that through seeing my passion in the classroom, they have become quite passionate themselves.
So in short yes, I do encourage it as much as possible!!!


I want to thank Crystal for the interview and for sharing thoughts on her use of Social Media in the classroom.

Today’s world of technology changes daily and it is important that agriculture keep pace and stay in touch with consumers. We are not in our parent’s world anymore and it is great to see our teachers incorporating Social Media when training tomorrow’s leaders.

Have you utilized Social Media in the classroom? What are your opinions?

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About Ryan Goodman (988 Articles)
Ryan Goodman lives in Helena, MT and comes from an Arkansas cattle ranching family. Since growing up on a family cow/calf and stocker-calf operation, he has spent the last several years learning about farming systems across the country. A graduate of Oklahoma State, Ryan is currently working on a Master's degree from the University of Tennessee. He works continuously to share his story of ranch life through community outreach and social media, all while encouraging others in agriculture to do the same.

6 Comments on Social Media Finds Home In College Classroom

  1. That’s a great way to use technology that so many people haven’t yet embraced!

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  2. I’m glad to hear that teachers are encouraging social media in the classroom – especially in agriculture. It was one of the things I was looking forward to the most when I came to college. I’m in a course this semester on Public Relations in Agriculture at Missouri State University, and so far it looks like we’ll be using social media quite a bit. We get to apply what we learn in class almost immediately – through blogs, twitter, facebook, and even google +. We’ve even downloaded apps for our smartphones in the middle of class. It’s certainly a different atmosphere, but I think this generation of students likes to be engaged through social media at every level. It makes learning more fun when we can share it! Ag-vocacy is also a big deal in our class – we’re hoping that our class-time tweeting will get our story out – agriculture’s story.

    ~Laura
    My contribution to the story is at farmoutloud.wordpress.com

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    • Thank Laura. That is pretty cool to hear how your professors are encounraging students to become involved in agvocacy from the classroom. Be sure to keep us up to date on how things evolve. I’ll keep an eye on your blog posts.

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  3. a nice read. good post

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    • Thanks! I appreciate it.

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  4. It’s wonderful that schools are learning to utilize the web as a place to encourage social engagement. Social websites are a great place to share ideas, ask questions, and even just talk about what was learned.

    I’m in college now and one of my classes uses a blog to keep the class updated on homework and lectures, as well as a place for students to keep each other up to date on news related to the topics of the class – networking, the internet, and social media. It’s nice being able to get to know other students in the class, even if it is through a blog.

    My mother just started school again to get a teaching license, and I had to teach her how to use a blog also so that she could do her own homework assignments! She really enjoys that knowing that her classmates have some similar and some surprising experiences in the classroom as well.

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