Chevy Silverado Ad Features Rural America (Video)


Chevy Silverado Strong Rural America Ad Video Strong Will HogeIf you’ve tagged along on my social media feeds for very long, you’ll note that I’m a big fan of regional country music out of Oklahoma and Texas. After all, Stillwater, the home of my alma mater, is the origination of Red Dirt music. So a new ad from Chevy Silverado caught my ear with an anthem from Texas regional music artist, Will Hoge.

“Strong” is an original from Hoge and his writing partners, then Chevrolet contacted them about using the song in a new ad campaign. The advertisement was released in a very patriotic way on July 4th in Texas markets and aired nationally during this week’s MLB Home Run Derby. The video features many rural, hard-working Americans – lumber mill workers, metal fabricators, farmers, ranchers, and families at the local ball park – many of which Chevy cites as being real Silverado owners.

The ad is reminiscent of Chrysler’s Ram Truck Superbowl campaign which featured Paul Harvey’s So God Made A Farmer. That campaign did a lot to promote America’s Farmers and Ranchers, along with a campaign to support FFA programs. I don’t think this ad will have quite the emotional, pull-at-the-heart-strings response as Chrysler’s, but it is great to see rural Americans featured in national campaigns.

Ford F-150, I reckon you’re next up at the plate. We’ll be waiting for your ad featuring rural America.

Update: Ah, I kind of stand corrected (my apologies Ford). According to this page at Farms.com, both Ford and Toyota have featured farming and rural America in ad campaigns, though neither have received the attention of Dodge Ram’s work.

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About Ryan Goodman (1011 Articles)
Ryan Goodman lives in Helena, Montana, but grew up on a family cattle ranch in Arkansas. He has spent the last several years learning about farming systems across the country, living in Oklahoma, Texas, Wyoming and Tennessee. He is a proud Animal Science graduate of Oklahoma State University and has completed graduate level research at the University of Tennessee, focusing on beef cattle reproduction and nutrition. Ryan works with the Montana Stockgrowers Association and does speaking events across the country centered on agriculture advocacy for farmers and ranchers. Outside of advocacy, Ryan is a novice runner, with goals of accomplishing his first Half Marathon in 2015, and enjoys refueling with a good steak. #TeamBeef!

2 Comments on Chevy Silverado Ad Features Rural America (Video)

  1. Ryan, You can also look at a truck battle being done by Farms.com where they ask about your favorite truck commercial. They have the Dodge Ram, the Chevy video you reference, and have one from the Ford F-150 and the Toyota too. You can vote on your favorite. http://www.farms.com/news/farmer-tv-ads-truck-companies-battle-64398.aspx Right now, Dodge is winning by a landslide.

    Like

  2. Dean Benedict // July 17, 2013 at 8:49 PM // Reply

    It would be difficult to beat Paul Harvey!!!

    Like

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