Tennessee #SocialBeef Social Media Training

Social Media Training Workshop Farmers AgricultureI absolutely love days where I can sit talk with farmers and ranchers and encourage them to reach out of their comfort zone to share their stories. This past week, the Tennessee Beef Industry Council and Tennessee Cattlemen’s Association offered me that opportunity. Lauren Chase and I were both very grateful for the chance to put together a workshop for about 30 farmers, ranchers, and members of the agriculture community in Murfreesboro, Tennessee. Lauren put together a great video that summarized the event.

What is #SocialBeef?

Farmers and Ranchers are often under criticism from folks who have had little or no exposure to how modern agriculture actually works. We are encouraging members of the agriculture community to reach out and be more social, telling their stories of food production. This applies online where conversations are already occurring, as well as in our local communities. Our neighbors will be our greatest allies in times of need, if we are more transparent with them and answering their questions about our food supply. So will you give a pledge to be more social?

Social Media Beef Cattle AgricultureIt’s not so much about teaching folks what message to share, but more about giving the tools for using social media and helping them map out a strategy for how they want to use it. Several folks are surprised by the difference that can be made by engaging on social media. We had a great time during the visit in Tennessee and I look forward to future workshops and opportunities like this!


About Ryan Goodman (1027 Articles)
Ryan Goodman lives in Helena, Montana, but grew up on a family cattle ranch in Arkansas. He has spent the last several years learning about farming systems across the country, living in Oklahoma, Texas, Wyoming and Tennessee. He is a proud Animal Science graduate of Oklahoma State University and has completed graduate level research at the University of Tennessee, focusing on beef cattle reproduction and nutrition. Ryan works with the Montana Stockgrowers Association and does speaking events across the country centered on agriculture advocacy for farmers and ranchers. Outside of advocacy, Ryan is a novice runner, with goals of accomplishing his first Half Marathon in 2015, and enjoys refueling with a good steak. #TeamBeef!

2 Comments on Tennessee #SocialBeef Social Media Training

  1. Just wanted to say “thanks” for what you are doing in bringing social media to those in agriculture. As someone that helps Rural Electric Coops embrace social media, I thought this sentence from your post summed it up well: “It’s not so much about teaching folks what message to share, but more about giving the tools for using social media and helping them map out a strategy for how they want to use it.” We all have stories that we need to learn to share. So, great job on both how you share your story and helping others learn to share theirs.


    • Thanks John! I appreciate it!. It really is a lot of fun being able to interact with those who enjoying hearing our stories, once we get started doing it.


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