Giveaway: No More Food Fights!


This week a milestone was reached on my Facebook page6,000 ‘Likes’ and counting. For those of you not invested in social media, you may laugh at the celebration of such an event, but I consider it a worthy accomplishment. In fact, each new conversation brought about by each new connection should be considered an accomplishment when it comes to sharing more about my passion – a better understanding of food and agriculture.

To honor that progress, I will celebrate with a giveaway. As I move forward in my agvocacy efforts, begin looking at career opportunities, and set personal goals, one thing continually rises to the top cluster – I want to use my experience by helping others have better conversations about our food system. This includes everyone from the farmer to the consumer. And recently a friend and Indiana Dairy Farmer put together a book that illustrates this need well.

No More Food Fights!

food dialogues fights conversations

No More Food Fights! by Michele Payn-Knoper provides perspectives for the Food and Farm side of the plate.

Michele Payn-Knoper has put together a great guide for both food producers and food consumers when it comes to critically thinking more about the conversations we have that center around food and farming. No More Food Fights! is two books in one; each side discussing issues relevant to either the Farm or Food side of the plate. Along with MPK’s experience, the book includes perspectives from 35 individuals from both sides of the plate that add so much to the conversation.

In the Food side of the book, MPK illustrates the frustration we face with each trip to grocery in our food buying decisions and guilt. She encourages us to use our 6 senses to obtain a more meaningful food conversation: Touch, Sight, Sound, Smell, Taste, and Common Sense. She illustrates each point well with perspectives from her own experience along with others to discuss those questions and doubts we all face.

On the Farm side of things, MPK addresses those who question the need to take time out of the busy schedule, to advocate for agriculture and share their own experiences. It’s not a matter of if a conversation will happen, but will your voice be present at the table. To emphasize how to approach these conversations and guide us through  to better dialogues, Michele utilizes 6.5 points of discussion: Identify influencers, Find their hot buttons, Translate agriculture to their hot buttons, Invest 15 minutes daily, Strategize where you can reach your target audience, Follow an action plan to develop long-lasting relationships, and finally the half-point of the equation – Put your passion to work!

I promise this will not be a disappointing read if you’re interested in better discussions about food and farm topics. And if you’re feeling really ambitious, you just might read both sides of the book.

How do you enter the giveaway?

I really want to thank those of you who follow along with each and every one of my posts here on the blog, on Facebook, and Twitter. BUT I also want this to emphasize my intentions to build bridges for food and farm communication. To fix this, I have TWO books, one for an individual on each side of the plate – Food producers and Food consumers.

Fill out the entry form below. All entries will be entered into a drawing and a winner will be selected from the Food side of the plate and another from the Farm side of the plate. Each winner will receive a copy of No More Food Fights! by Michele Payn-Knoper.

I ask that you do 3 things…

  1. Like the I am Agriculture Proud page on Facebook. We’ll go by the honor system here. You can live with the guilt if you don’t.
  2. Share this link with your friends. Encourage them to learn more about and consider engaging in conversations about our food system in a civil manner.
  3. A) If you win, read No More Food Fights!, take notes, and then share it with someone on the other side of the plate.
    • B) If you are not the lucky winner, consider buying a copy of No More Food Fights! and/or sharing a copy with a friend on the other side of the plate.

Giveaway has closed.

Entries must be submitted no later than 11:59 p.m. Eastern time, Monday, April 29. Winners from each group will be selected via Random Number Generator and notified by email, based on completion of entry form, on Tuesday, April 30th and will have 24 hours to respond. Books are provided by Ryan Goodman and no immediate family members of Ryan Goodman or Michele Payn-Knoper are eligible for the giveaway. Participation in the contest guidelines and future sharing of the books by selected winners will be based on the honor system.

Ram pickup trucks and Bacon


One of the highlight posts for 2013 has been my thoughts on Dodge Rams’ Super Bowl ad featuring “So God Made a Farmer” and Dodge Ram’s campaign for Year of the Farmer, so I figured ya’ll might appreciate this quick update.

What better to catch my attention than pickup trucks, farmers, and bacon? Thank goodness God made a farmer.

I am truly thankful for bacon, pork chops, and those farmers across the country raising pigs. There’s several of these pig farmers online sharing their stories and opening their barn doors so we can learn more about our bacon.

There’s not much more to say about it. One of our favorite foods, agriculture, and pickup trucks pretty much tie many Americans together. I hope Dodge Ram comes up with a few more of these great food/farm facts with their campaign to support the American Farmer.

What’s your favorite way to enjoy bacon?

Related Posts:

How do ‘ag gag’ laws affect farm transparency?


Do you feel that the so-called “ag gag” bills are prohibitive? Will these laws hamper efforts to stop animal cruelty? Does this impede our efforts for transparency in the food systems?

dairy cattle abuse animal cruelty ag gag bills law undercover video mercy for animals

Mercy for Animals is one group frequently collecting, editing, and later releasing footage of animal abuse. Why hold on to the footage? Why not report the abuse immediately?

I will start this off with a disclaimer that I am not very familiar with the legislation being passed. I am not educated in legal issues, nor do I wish do become involved in politics. I could care less about getting tied up in the money and power games. That being said…

There are several critics of bills being passed into law at the state-level across the country. These so-called “ag gag” bills are making headline news for publications like The New York Times. Articles like this Opinion piece, “Open the Slaughterhouses” bring about much support and in return NYT posts Letters to the Editor with the heading “Silencing Witnesses to Animal Abuse“.

What does the threat of undercover video mean to me as a cattle producer or as an employee of a CAFO?

These locations where undercover footage is being obtained are not just “large, corporate factory farms”. These places are potentially the homes and businesses of farming families across the country.

When someone walks into my family’s cattle barn, they are more than welcome. Next to making sure our animals are being taken care of, we are in the business of hosting our customers. If we are not in the middle of feeding, handling, or marketing cattle, we will be glad to entertain questions and even allow reporters and cameras in for a story about what we do. A perfect example of this is last year’s visit from CBS News and numerous visits from local television affiliates.

cbs news drought ag gag food farm transparency

Farmers like my father are willing to talk, answer questions, and show you their farms. You just have to ask.

If those folks walked into our barns and saw an act of animal abuse occurring, they should report it immediately. There’s no need to wait, let it stew, and hope for more “proof” to stir up some dust. There’s no need to edit the footage for content or add a narrative. Report it to the supervisors, owners, or call the authorities. Be done with it and let the criminal system do it’s job. There’s no need to hold to footage for prime spotlight opportunity for yourself.

If those folks walked into our barns with an intent to capture footage, piece it together, and narrate it to depict scenes of animal abuse, we would feel violated; as would our neighbors, friends, and other family businesses like ours. This is what has happened and likely led to an apprehension for many farmers to be more open and transparent to those asking questions.

That fear of being the next target is what I felt one morning working in the Texas feedlots. It was Sunday, so I was splitting time, helping the pen riding crew ride through their cattle for the day, when I saw an unfamiliar black car slowly rolling down the drive a few rows over. The car crept along, driving close to the feed bunks with the back window rolled down half-way, then a camera came out the window.

I wasn’t sure what they were doing, but I knew that there wasn’t any particular reason for someone to be taking pictures of the cattle in our hospital pens. Yes, the cattle looked unhealthy. That’s why they were pulled away from the general population to be monitored and allowed to have free access to water and fresh feed as they recuperated from what was often respiratory illnesses or digestive upset. There was nothing wrong with taking pictures of those cattle, but at the same time I wasn’t sure what reason an unfamiliar car would have to drive up and starting taking photos without stopping to introduce themselves first.

Turns out, one of our cowboys had the day off and his in-laws had come to visit. They were out for a Sunday drive and wanted to see where he worked. It just as easily could have been someone with negative intentions like the many other scenes I had witnessed online. We didn’t want to be the next target of inaccurate propaganda.

I cannot speak from personal experience about slaughterhouses, but can tell you there have been several efforts made in recent years to improve transparency and put in place audit systems to ensure proper animal welfare measures are effective.

The issue here for me isn’t trying to cover up animal abuse. It is allowing those who are not familiar with livestock production, who have motivation to do harm, paint the picture first without making sure the statements are accurate. Farmers like my family are more than happy to walk you through our farms, but first let’s introduce ourselves and find out what you want to learn.

Our country doesn’t need another law telling us how to act behind the gates. We need encouragement for better transparency without harassment from others seeking to place blame and slander for personal gain.

Read another viewpoint on the issue from my friend Carrie Mess, a Wisconsin Dairy farmer.

Earth Day 2013 – An Opportunity for #FarmVoices


Food is important to everyone. No Farms. No Food. It is important that connection be made.

Agriculture impacts everyone and has an important story to be told. If you’ve been a subscriber of this blog for very long, you know that I am a huge believer in this and I encourage everyone involved in the Agriculture community to make their voices heard. The time has passed when we can sit on the sidelines and listen to the mainstream media and general public bash the integrity of our food producers. We are a minority and it’s time we make our voices heard. Dodge RAM launched the 2013 – Year of the Farmer campaign with the “So God Made a Farmer” Superbowl ad, and it’s only appropriate we carry that message forward.

At the same time it is even more important that we are able to listen to our customers and their concerns. Until we are able to accomplish that, we will find it difficult to make progress.

Have a question for farmers and ranchers about their impact on our environment? Leave a comment below or submit on the Ask a Farmer tab!

Farmers and ranchers have a huge impact on our environment and most are aware of their efforts to make improvements for the next generation. If you take a moment to read the headlines, books from best-selling authors, or watch popular daytime television, a person could be easily persuaded otherwise. Misperceptions about farming and food production abound.

On Earth Day 2013, April 22, a group originating in Canada is encouraging us to make a statement about the future of Agriculture. Their objectives are made in the video above and in this statement:

Young people have been at the forefront of every important social movement in history. #FarmVoices is raising the profile of farmers by sharing their stories with the world, one image at a time. It’s. Our. Turn.

The FarmOn group and #FarmVoices campaign encourages the Agriculture community to share its message on Earth Day (April 22) through images that answer these 3 questions:

  • What do you love about farming?
  • What challenge do you face that threatens your ability to farm?
  • How do you care for your land and animals?

Please take a moment to share this message online through social media or through any events or activities you are involved in for Earth Day. Tag your posts with #FarmVoices.

The above images and video come from the FarmOn website. Learn more about the message and download more photos and materials at FarmOn.com or the Facebook page.

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Biotechnology in Cattle: Artificial Insemination


Over the next few weeks, I’ll be working on several farms as breeding season for our cattle ramps up. As a part of my effort to share more information about biotechnology as it relates to cattle reproduction, this post will address the process we use when breeding cattle. Please leave any questions it may bring to mind in the comments section below or submit a direct message via the contact form on the Ask a Farmer page.

Artificial Insemination (AI) is the most valuable management practice to the cattle producer. The procedure makes efficient use of the generous supply of sperm available from an individual male in a manner that greatly increases genetic progress as well as improving reproductive efficiency in many situations.

Artificial Insemination: The deposition of sperm cells within the female reproductive tract by mechanical or instrumental means for the purpose of breeding.
Biotechnology: biological processes developed in the laboratory and made available in the commercial markets.

AI was the first biotechnology applied to improve reproduction and genetics of farm animals. Reproductive efficiency using AI is at least as good as using natural mating when no diseases are present and good management practices are employed. When certain diseases enter the picture, especially venereal diseases, AI becomes an important factor in their control.

Advantages and Disadvantages of Artificial Insemination

Advantages of AI far outweigh the disadvantages:

  1. Genetic improvement through more accurate evaluation of transmitting ability of males, continued after the death of the male
  2. Use of semen from genetically elite sires increases the accuracy and intensity of selection
  3. Control of venereal or other diseases
  4. Improved record keeping on farms where used
  5. More economical than natural service when genetic merit is considered
  6. Safer by the elimination of dangerous bulls on the farm, especially for the dairy breeds

Disadvantages of AI include the amount of time livestock managers must spend checking females for estrus. Some special facilities for corralling and insemination are required. Trained personnel are required to perform the technique.

Process of Artificial Insemination

  • First the semen is collected from males through artificial insemination methods

  • Technicians make certain the semen contains sperm of sufficient quality and quantity to survive freezing and thawing with enough viable sperm to complete conception
  • Semen is examined in the laboratory for foreign material and quality. Quality is determined by the number of sperm per millimeter of semen, how active sperm are (motility) and the shape of the sperm
  • Semen is preserved by storing it in tanks of liquid nitrogen at a temperature of -320 degrees F or below
  • At the time of insemination the semen containing the sperm is thawed, the technician then injects the semen into the female reproductive tract. This requires a degree of skill.

Artificial Insemination in Different Species

Merck Veterinary Manual gives a good overview of AI and reproductive technologies in many species:

This is an introduction to artificial insemination (AI) in livestock. If you have more specific questions, please leave a comment below or submit a question in the Ask a Farmer tab. Submissions will be used to answer questions in my series on biotechnology.

Ask a Farmer: Biotechnology and Cattle Reproduction


Cattle Ultrasound Image biotechnology reproduction

Ultrasound image of ~50 day pregnancy in a Holstein cow

Most folks get to share “Peanut” photos of their kids, so I figure it’s only fair I get to share one from our cows

During the month of April, my schedule is jam packed and I’m finding myself on the road nearly every day. It’s breeding season for our cattle in Tennessee and it’s the best learning experience a guy could ask for! I’m ultrasounding for the presence of ovarian structures (signs of estrous activity), synchronizing estrous cycles, using artificial insemination to breed cows, collecting embryos from 15 donor cows, and doing fresh embryo transfer to 75 recipient cows. Then, in another month, I’ll be doing more ultrasound work to determine pregnancy rates. With over 700 cows and heifers to work with, my arms will definitely be sore.

Here’s your chance to learn more, pick my brain, and aid in my study skills.

What questions do you have about biotechnology as it relates to cattle reproduction?

Submit your questions in the comments below or submit a private message through the Ask a Farmer tab. Once my schedule relaxes a bit toward the end of the month, I will do some Q&A posts to share my experiences.

To get you started and give you an idea of what I’m talking about, any of the activities listed above are fair game, and these links should give you some good background reading material.

Get to submitting those questions! I can’t think of a much easier opportunity to ask. Follow along on my Facebook page and Twitter feeds for updates and photos.

Ruminations from behind #ThePile


If you’ll recall, last year I began affectionately referring to my stack of work related to graduate school as #ThePile. It is a never-ending list of things to do, papers to digest, and imitating statistics to encounter. I don’t have the time I would like to share my thoughts on everything, but I have been ruminating on a few concepts that are worth sharing. They’re not enough for full blog posts, but I figured they’d make a list. Here’s what I’m ruminating on from behind #ThePile this week…

  1. A lack of perspective for the bigger picture is hampering our ability to truly make progress. Sure, when we are in our environment, we may know quite a bit about our current situation, but don’t take that as a sign that you’re an expert outstanding in the field. Survey the landscape outside your bubble and realize that every situation is different. A lack of perspective is so very evident in so many people I interact with, myself included. The more you are open to the opinions of others and take time to experience new things, the more you will realize and learn about your own foundation.
  2. “Your constant barrage of statistics and articles have completely changed my mind on the subject.” Pretty sure I’ll never actually say that in response to the flood of links and numbers that sometimes fill my inbox, Twitter mentions, and Facebook messenger from anti-GMO folks. I imagine the same would pertain to folks on the receiving end of a constant stream of statistics and articles about how farmers are the best people in the world and improving our production ___% each year.
    Those numbers and pieces of information are great. I don’t want to discount the value of hard data, but the flood of sound bites does nothing if you’re not practicing what you preach. Share the story of HOW conservation practices are improving your farm along with WHY you do employ them. Share what the improvements LOOK like when you are applying new technologies on the farm. Share how it impacts YOU when you utilize these resources. Then, use those pieces of hard information as a part of your message, not the entire tale. Then when you are involved in conversations on the topics, refer back to number 1 on this list of thoughts.
  3. Many folks would rather blame the unknown or foreign than be accountable for their actions.
  4. And on a brighter note, I love the Kansas Flint Hills. Spending 2 days there last week was the best and worst thing I’ve done in a while. Best because it was great to clear my mind and get away for a few days. Worst because… well… How can I stay away from scenes like these?
Kansas Flint hills Horseback There's something about the outside of a horse that is good  for the inside of a man

There’s something about the outside of a horse that is good for the inside of a man.

Kansas Flint hills

Kansas Pork K-State Beef

My desk has some new Beef and Pork swag thanks to Kansas Pork Association and the Kansas State Beef Stocker Cattle farm.

A big thanks to Kelly Rivard for inviting me out to Kansas City for a few days and to Brandon and Jodi Oleen for hosting us and showing me around Manhattan, Kansas.

Kansas State University

And yeah… While I was on campus, I had to give a shout out to my Oklahoma State Cowboys. Go Pokes!