Tag Archives: American Farm Bureau Federation

Why should farmers and ranchers advocate for agriculture? (Video)


I think it goes without question if you’ve followed my material for very long, that I am passionate about advocating for the voice of farmers and encouraging others involved in agriculture to join the conversations. While speaking at various agriculture meetings or organization events, I sometimes get blank stares from those farmer and rancher types not already involved in agriculture advocacy. I get the normal “Why should I care to worry about what those folks think of me?” or “Social media is a young person’s game.

Why should we care to advocate for agriculture and the rural way of life?

I know this video is a promotion for Colorado Farm Bureau, but the folks with the Young Farmers and Ranchers group have a pretty good statement to make.

“Agriculture, politics, and the future of rural America is not your grandpa’s game. It is your’s and your voice needs to be at the table… If you’re not at the table, you’re on the menu. So Your voice is one of the important ones that people need to hear.”

Farmers and Ranchers need to be involved in advocating for their way of life. Young or Old. New or Veteran. I’m willing to bet most people involved in agriculture are passionate about what they do and want to see that way of life continue for the next generation.

Young Farmers and Ranchers Agriculture Advocacy

If we’re not involved in the conversations (that have been and are already occurring), someone will tell a story and it will not always be an accurate one. When that inaccurate story is told, the misperceptions will continue to grow.

“One misinformed person can tell 10 uninformed people and so the misperception goes on.”

Your advocacy doesn’t have to be online or in social media. You don’t have to write a blog or spend all day commenting on inaccurate news stories or Reddit posts. Just make an effort to get to know your neighbors. They are the ones with questions and will likely be your biggest ally if they can trust you before that subject becomes and issue.

It’s likely to be a less hostile venture than you may fear. Just get out there and do it.

(Ok, I’m done preaching to the choir, my regular followers. Share this post with someone who you might encourage to take a step out of their comfort zone and be a voice for their passions.)

Social Agriculture: Social Media’s Role in Agriculture [Video]


Video of our panel at the 2013 American Farm Bureau Federation annual meeting in Nashville, TN.

Ag Social Media ‘Rock Stars’ Encourage Farmers, Ranchers


Ryan Goodman:

A big thanks to the folks at the American Farm Bureau Federation for inviting myself and friends Janice (@JPlovescotton), Katie (@KatPinke), and Zach (@ZJhunn) to share our advice with the crows. It was a great experience to be a part of this panel and I look forward to connecting with others over food and farm topics in the future!
–Ryan

Originally posted on Farm Bureau Annual Convention Blog:

A quartet of agricultural social media “rock stars” offered tips and encouragement to farmers and ranchers at a strategic engagement conference during the American Farm Bureau Federation’s 94th Annual Meeting.

“Social media allows us to be part of the conversation,” said Ryan Goodman, a cattle rancher from Arkansas who created the AgricultureProud.com blog and is a guest contributor to CNN’s Eatocracy blog.

“Consumers are already talking about what we’re doing on the farm and ranch. Through social media we can have direct access to people with questions,” Goodman said.

Ryan Goodman and Janice Person
Ryan Goodman and Janice Person

Zach Hunnicutt, a Nebraska farmer who was recently elected chairman of AFBF’s national Young Farmers & Ranchers Committee, explained that he is able to advocate for agriculture by “giving a tour of my farm every day using Facebook and Instagram“Be positive all the time, and be passionate when advocating for agriculture on social media,”…

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Annual Farm Bureau Meeting an Encouragement to First Time Attendees


This week I’m at the annual National Farm Bureau Federation meeting in Nashville. The following is a short post I shared on the meeting blog. I encourage you to read it and many other posts from attendees on the official AFBF meeting blog.

This year is my first trip to the Farm Bureau Annual Meeting and I am thrilled to have it here in my current state of Tennessee. Nashville is a great city with so many sights to take in, not to mention the sounds of country music.

As a youth in an agriculture community, meetings like this are always an inspiration as I pursue my own path in the industry. It is a great encouragement to see folks representing so many diverse groups across the country, many different crops and livestock, as well as young and old coming together in one place. Be sure to take advantage of this and learn more about the diversity of agriculture from across the nation.

As was mentioned several times in our opening session today, the future of agriculture is a bright one and we will continue to change just as our customers and their desire for more knowledge about their food sources change. This shift is facilitated not only through our influence on policy, but also as Farm Bureau members reach out and become advocates for agriculture in their own communities, helping other families learn more about where our food comes from.

I hope you take time to enjoy the trade show, meetings and speakers this afternoon. Enjoy the sights at the Gaylord Opryland that represent Tennessee so well. Also, be sure to stop by the Social Media Panel at 3 p.m. in Governor’s Ballroom C and D to learn more about social media’s role in the industry and how you can be an online advocate for our agriculture community.