It’s Time for the Choir to Sing


The AgChat Banditas have taken over!

The AgChat Banditas have taken over!

Aimee Whetstine

Aimee Whetstine blogs at everyday epistle. She wrote her first food and farm post Milk Wars in 2011. Her work has been featured on BlogHerThis is her first appearance as a Bandita.

There’s nothing quite like preaching to the choir.

It feels so good, so validating, to write something and have like-minded people stand up and cheer. The rest of the world may balk, but these people understand. Together, you are a community, a force for change. They get it. They get you. And they give you a hearty, “Amen!”

I love it when that happens. As a blogger, I love it when I write something that inspires others and when I read something that inspires me. Behold the power of social media.

If you’re reading this, you’re into social media. You can deny it and say you just read this one blog or follow that one person. So how did you get here? Via Twitter or Facebook? By link, email, or RSS feed? If you’re sophisticated enough to be here reading this now, you’re into social media.

Chances are, you’re also into agriculture. Of course you already knew that. This site is called Agriculture Proud, for goodness sakes! You appreciate every post from bull semen collection to the diet and digestive process of a heifer. You, my friends, are bona fide members of the choir.

Good advise.

Good advice.

But some of you are here for other reasons.

You’re curious and skeptical. You saw this handsome, young buck blogging about farming on CNN, and you have questions. Where does our food come from? Is it really safe to eat? Are the animals and land cared for in a responsible, dignified manner? Is farming sustainable? Why do some farmers use pesticides, hormones, antibiotics? Is there enough food to feed everyone? Will our grocery bills escalate?

My husband grew up on a dairy farm and works in the food and farming business, but that’s not my experience. I was raised in the suburbs by a non-farming family. I have no idea what farmers are talking about in some of their stories. I don’t live on a farm now, and it’s unlikely I ever will. I have the same questions about food and farming as my fellow city dwellers. Lucky for me, I also have access to a vibrant online community for answers. So do you.

If you have questions about farming, there are people in this Agriculture Proud audience who have answers. They’ll share with you what they do on their farms and why. They’ll give it to you straight and connect you to others to learn more.

As for the farmers, ranchers, and ag experts in the house, I’m counting on you to make me an honest woman.

There’s a terrific amount of energy spent preaching to the choir. That’s fine; community is vital. But there’s an urgent need to reach beyond like-minded people. And I just promised the non-farming folk that you’d talk to them.

A multitude of sincere and confused consumers are caught in the middle of the rhetoric about food and farming. They’re bombarded with one-sided messaging, and they really need to hear from you. They’re also into social media. A few of them even blog. Sure, some have an agenda, but most don’t. Most want to learn and share.

Many of you, like Ryan, have already engaged people outside of this circle. Many more of you are poised to begin the dialogue with your blog or Twitter handle in place. Take the next step. Strike up a conversation online. Post a friendly comment to challenge misinformation when you see it. Pitch your story to a website you follow that isn’t exclusively ag-related. Invite a mommy blogger from a neighboring city to visit your farm and write about her experience.

The power of social media is at your disposal. Join the conversation, stand up, and sing. 

Kids love kids!

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Beginner Blogging at AgChat Conference


Part of my series sharing tips to improve blogging (Link)

Today I’m presenting a workshop at the 2012 AgChat Agvocacy 2.0 conference hosted by the AgChat Foundation in Kansas City, MO. There’s a host of great sessions this week helping farmers and ranchers learn to better use online tools for agriculture advocacy. If you want to follow along, be sure to watch the #ACFC12 stream on Twitter.

I’m pretty fortunate to be working with two great gals in the world of Agriculture Bloggers.

  • Katie Pinke (Blog, Facebook, Twitter) is from North Dakota, where her family is involved in numerous farming operations and she works with farmers across the state with the ND Department of Agriculture.
  • Jennifer Keller (Blog, Facebook, Twitter) is a mom from Ohio, plowing through life, who works with the National Pork Producers Council.
  • (And just in case you’re new to my blog…) I’m from an Arkansas ranching family, still trying to figure out where I want to be in life (read about it here). I’m currently a student at the University of Tennessee, working on a Master’s degree. You can find me on Twitter and Facebook as well.

Be sure to check out their blogs and pages to hear more of their story and great tips they always share.

In our workshop we’ll be giving tips for bloggers who are getting started, whether you’ve been blogging for a few days or a year, you may feel like there are some tips out there to help get you off the launch pad. We will try to help with that.

Topics we will be covering include:

  • Blog design and topics
  • Writing skills and tips
  • “Blogstorming” (brain storming topics for your posts)
  • Skills for sharing and building an audience

If you have any questions about blogging, feel free to leave a comment or shoot me an email (agricultureproud@hotmail.com).

Be sure to check out my continuing series here with tips for Better Blogging in Agriculture. I’ll share more tips from our workshops next week.

 

 

 

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Better Blogging: Header and Cover Photos


Part of my series sharing tips to improve blogging (Link)

What is the first thing you notice when opening a webpage? Is it the number of posts? The number of fans or comments on a page? More often than not, the cover photo or header image is the first thing to capture your attention. Whether creating a new blog design or a updating a Facebook page cover image, it’s important to put some thought into the image to capture attention of the audience.

What is a blog header image?

The image at the top of a blog or webpage is called the header image. This image typically spans the width of the webpage and should give a first-impression of page content. The header image usually includes a photo (or collage of photos), text (usually a blog title and/or description), and usually appears the same on all pages of a web site/blog.

Header image used on WordPress.

For my blogs, I utilize images from daily life that describe my work. These have usually been landscape scenes from ranches. I also use this space to include an avatar-like photo of myself – to help readers connect the blog with a person and my other social media profiles. I use online photo editing services – like Pixlr – to create the header images, but any photo editing software can be used to create the image.

On many blog hosting websites this image size is restricted, but varies depending on your page theme. For instance, my current blog theme is ‘Vigilance’ and the header image is restricted to 920×180 pixels.

Header image used on Blogger.

It’s usually best if the image is not too cluttered or too big. Remember, your blog will be viewed on a variety of devices, and mobile versions may be difficult to view with extremely large image files.

Facebook Cover Images

Since Facebook introduced the Timeline revamp of the Fan Pages, a cover photo can be used to personalize your page. These images are 851×315 pixels (different from the square profile picture) and can be selected from current photo albums, or new uploaded photos. When using an image larger than the cover window, Facebook allows users to center the photo vertically to choose the desired image to display. The cover photos are collected in public albums, much like your profile pictures.

I use images similar to by blog header for my Facebook pages, but don’t necessarily use the same images. Cover photos are easy to change often to keep your page active. I usually change my cover photos once a week.

It’s best to use a cover photo that’s not too busy and, when cropped to size, has a subject that is easily viewed in the small space. Make sure the image file is large enough that it is not blurry.

If you’re like me, I identify profiles more quickly through a profile picture or avatar image. When that changes, I am turned around a bit. Cover photos offer a great way to change up your profile, without confusing your followers.

The design of your cover or header images is completely up to your preference. If you want, it can be a simple image with no text at all. This is a great opportunity for farming and ranching pages to feature landscapes and different products as the weeks and seasons change. Be sure to link a relevant blog post in the photo description.

As you can see, my images are far from professional, but they’re what I can create in just a few moments. Take a few moments to tinker around with your photos and see what you can create.

Other helpful resources

  • Judi Graff, FarmnWife.com, has a great video tutorial about creating personal header images for your blog.
  • Facebook Help provides several great FAQ about Cover Photos.
  • WordPress Help gives a tutorial on how to edit and upload your own image.

What did I miss? What other questions do you have?

What tips do you have to share on creating a header image or cover photo?

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#AgProud Daily – Fresh Newspaper for Agriculture Feeds


This weekend, one of my online efforts reached 108,600 online shares. Wow! A little over a year ago, I created a daily Twitter paper to serve as an aggregate for Agriculture links shared on Twitter and other Social Media feeds. Now that collection includes 3 different papers. It’s a pretty cool way to surf the headlines, so I thought it should now be included on my blog. There’s an easy access tab on the top bar “#AgProud Daily” so you can get the latest paper edition.

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Image representing Twitter as depicted in Crun...

Image via CrunchBase

Every day on Twitter there are 1,000′s of stories shared about Agriculture – links to blog posts, news headlines, photos, videos, or just simple 140-character inlets to lives within Agriculture. The sheer mass of updates can sometimes be overwhelming to follow. I’ve created a few Daily papers to aggregate these tweets into one page. Think of it as your daily newspaper, only in an electronic format.

Each day you can see a new edition of the papers, including headline stories, photos, videos, and links to those who share them. You can view the updates through my Twitter feed (@AR_ranchhand) or through the following links…

The #AgProud Daily

This is my feature paper, including stories from all across Agriculture. There’s also an entire conversation happening on the #AgProud Twitter feed.

The Agriculture Blog Daily

This paper focuses on blog updates about Agriculture. More blog updates can be found on the Blogging for Agriculture Facebook fan page or on the #AgBlog Twitter stream.

The #RanchLife Daily

This paper is specific to the #RanchLife Twitter stream – includes updates from those writing about life on farms and ranches across the globe.

MANCHESTER, UNITED KINGDOM - JULY 10:  A copy ...

(Image credit: Getty Images via @daylife)

Why should I be on Twitter?

Twitter is quickly becoming the fastest way to get and share news and ideas. Livestock producers can easily follow all major news sources (e.g., CNN, Fox News, New York Times, local newspapers) and agriculture publications (e.g., Beef Magazine, Cattle Network). Whether it is news on a vote in Congress, scores from a high school basketball game, updates from an agriculture conference or livestock show, or news about the livestock industry, you can get this information first on Twitter. News junkies are very attracted to Twitter for that reason because it is the best way to get “breaking news.”

You can read more about how to use Twitter for Agriculture through the NCBA Young Producers’ Council how-to manual.

How do I get my links shared on paper.li?

I use an online service called paper.li to aggregate my Daily papers. It would be nearly impossible to create these daily papers by hand every day. I set parameters for the paper, specify where I want the service to look for content, and the webpage does the rest. Not every link in the Twitter feeds gets shared on the paper, but if you share links often, you’ll likely end up in a paper soon.

When sharing links to blog posts, news stories, photos, or videos on Twitter, be sure to use hashtags. These are tags that make it simpler for users to follow specific conversations. Hashtags for Agriculture communities include #AgChat, #RanchLife, #FarmLife, #AgBlog, #AgProud, #FoodD, #FoodChat and many, many others.

How do I stop receiving mentions from paper.li?

Sometimes Twitter users want to stop receiving mentions in Daily papers. If this is the case, paper.li provides this link to stop mentions.

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Have an idea for a new Twitter Daily paper? Let me know and I’ll add it to my collection!

Do you host a Twitter Daily paper? Leave a link in the comments below!

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