The United States of Agriculture.


The AgChat Banditas have taken over!

The AgChat Banditas have taken over!

Kelly Rivard

Today’s Bandita is Kelly Rivard. Kelly is a country girl living in downtown Kansas City, where she works a day job in agricultural communications. When she isn’t at the office, she’s visiting farms and ranches, learning how to cook healthy for one, or trying to play the ukulele. Her adventures in agriculture and urban living can be found at KellyMRivard.com.

Agriculture is everywhere. It’s on every continent except for Antarctica, it’s in every nation, and its products can be found in just about every fridge and pantry in the U.S. My favorite thing about American agriculture is the diversity; and while our one nation produces countless agricultural products, each state kind of has an agricultural personality of its own.

In the last two years, I have lived in four-and-a-half different states (I consider Kansas a half-lived-in — I’ll explain later.). I spent time in my native Illinois. I had a month-long stint in Wisconsin. I made the long trek from my Midwestern hometown to Sacramento, California, where I temporarily took root for three months. Nine months and one college graduation after that pilgrimage, I found myself with all of my belongings loaded in my car and my brother’s trailer on the way to my new home in Kansas City, Missouri.

What have I learned in all of this travel? Well, every trip or relocation has had something to do with my career in agriculture. And every trip gave me the opportunity to love each state’s unique agricultural personality.

In my booming hometown of Momence, Illinois, I ran for the coveted title of Gladiolus Queen. It’s a part of the Gladiolus Festival, which pays homage to Illinois’ rich history in the cut flower industry. I’ve ridden floats in the St. Anne Pumpkin Festival, which celebrates the fact that Illinois the #1 producer of pumpkins that are “processed,” or used in canned pumpkin or pumpkin pie filling and the such. It also boasts a strong grain industry and is a top producer of pork!

During my stay in Wisconsin, I had the joy of learning the ins and outs of the dairy industry as I’d never experienced it before. I learned about cheese, and cattle health, and the unique challenges that dairy producers face in day-to-day life. I also learned some about beer’s role in U.S. agriculture. (Fact: it’s bigger than most people realize!)

California opened my eyes, truly. Whenever people ask me about California agriculture, I respond by saying, “If it grows, it grows in California.” Having never lived anywhere but the Midwest, I found great joy in being surrounded by orchards of citrus, nut, and stone fruit trees. My corn-fed Illinois native self had a field-day, seeing irrigated fields that allowed farmers to grow corn most of the year. (I’d never seen a field of six-foot-tall corn next to a field of two-foot-tall corn. It was mesmerizing.) Dairy farmers in several parts of the state taught me about the diversity within the dairy industry; what works in Wisconsin may not work in California. I learned about rice production, and the mutually beneficial balance between California’s vast agricultural acreage and its many species of native wildlife. And to make matters more interesting, I had the pleasure of driving through seven states to get to and from California along I-80 – it was an added bonus to an already “agtastic” adventure, to see livestock and crops all along the U.S. countryside.

And now, I’m here, in the place where Kansas and Missouri meet. I spend most work days in a downtown office surrounded by highrises, but I also spend each day immersed in agriculture. Kansas houses some feedyards which play a vital role in maintaining the livelihood of many small family farmers across the U.S., and help keep the beef industry both ethical and efficient. And Missouri is home to over 100,000 family farms which produce beef, pork, corn, soybeans, wheat, turkeys, cotton, rice, sorghum, and more. And Kansas City? It has a deeply rich agricultural history, being one of the “Cow Towns” that helped build the American west.

See what I mean about different state personalities? Maybe this is my inner ag nerd coming out. (I own it, if that’s the case.) But, agricultural diversity is amazing. And I am proud to say that I’ve gotten to enjoy it. I’m proud that I get to spend time sharing these stories with people. And I’m thankful beyond words that this diversity exists.

Feeling the Southwest Airlines LUV


Yeah, Southwest deserves a little meme LUV

I had a blast last month attending the AgChat Foundation Conference in Kansas City. We had just over 100 people in attendance; mostly farmers, ranchers, and those who provide support for Agriculture industries.

Everyone had such a great time meeting in real life, those who we had networked with online. Because so many of us are operating on smaller budgets, it’s great when we can find airlines who provide dependable service and affordable rates. For so many people in attendance, that meant flying with Southwest Airlines!

Every time I’ve flown across the country, I’ve been on a Southwest plane. I can spot that Southwest Canyon Blue plane as I’m driving past an airport and looking up in the sky. I’ve flown through Amarillo, Dallas, Houston, Little Rock, Phoenix, Denver, Midway (Chicago), Nashville, and now Kansas City! Every employee with SWA has been a great sport.

WooHoo for extra leg room for tall people!

I usually get the EarlyBird Checkin, just at the right time to snag a seat by the Emergency Exits. This is pretty important for a guy who is 6’4″ with extra long legs. The flight attendants always greet me with a smile when I ask about sitting there. I’ve only been delayed on two flights, and that was because we were flying in and out of Houston as a hurricane was approaching from the Gulf. Usually, I get to the airports ahead of schedule with Southwest Airlines!

One thing that’s really cool these days is the number of companies using social media to connect with their customers. Southwest Airlines goes above and beyond with this on their Facebook page! (They even tweeted me back during my trip, but I’ve failed to find a screenshot of the tweet.)

How cool is it that Southwest supports their communities! Being a huge Texas Country fan, I thought it was pretty cool how this Dallas-based company supports the Boot Campaign for our troops and their families. Jack Ingram even performed on one of their flights. Maybe one of these days I’ll get to see an in-flight concert.

One member of the awesome Southwest crew!

I always enjoy the conversations on the flights, no matter how brief the flight may be. Everyone on an airplane has a story. An easy conversation starter is a simple, “Where are ya headed?” The conversations usually get around to agriculture when I talk about what I do in life, but it’s a great opportunity to listen to others’ stories and hear their thoughts on farming. Most people have some connection to farming. Even if it’s a few generations back, most have an appreciation and fond memory.

So here’s to YOU Southwest Airlines! THANK YOU for bringing myself and so many of my farming friends to and from Kansas City at the end of last month! Your great rates and friendly service helped us network and learn to better use Social Media to share our stories of Agriculture and answer our customers’ questions about food and farming!

Have you had a positive experience while flying Southwest? Share the LUV and let em know about your experience!

Ah yes! I discovered SkyMall thanks to @DairyCarrie!

Hello Colorado!

Hello Kansas!

Waiting to unload at Denver

Have you had any interesting conversations on a flight or in an airport?

Road Trip to Kansas City: Missouri Agriculture Facts


Image Credit: Missouri Dept of Ag

About the time this blog posts, I’ll be at the airport in Nashville, waiting on a Southwest Airlines flight to Kansas City, Missouri for the 2012 Agvocacy 2.0 Conference presented by the AgChat Foundation. This is a great meeting held to train farmers, ranchers, and others how to better utilize Social Media and online tools to reach out to non-farm audiences. Last year’s conference was held in Nashville, TN.

As with many previous trips, I like to share many facts about agriculture from the state where I am traveling. On this blog before I have shared AgFacts from Arkansas, Kentucky, New Mexico, and Tennessee. Of course, I have AgFacts from almost every state on my project page.

With a quick search from the Missouri Agriculture in the Classroom website, I found these cool facts about Agriculture in Missouri:

Missouri Weather and Climate…

  • Has a wide range of climates depending on the region of the state.
  • Average annual temperatures range from 50 degrees in the NW to 60 degrees in the SE.
  • Average statewide rainfall is 35 inches and Spring is tornado season in Missouri.
  • Menfro is the official Missouri State Soil, which occurs in about 780,000 acres in Missouri.

Missouri Crops…

  • Corn, soybeans, cattle and calves, hogs, and turkeys are Missouri’s top crops.
  • Missouri ranked nationally 5th in rice, 6th in soybeans and cotton, 8th in grain sorghum and 9th in corn production in 2009.
  • The Bootheel (SE MO) is the most intensively cropped area.
  • Cotton and rice are grown in South East Missouri.
  • Missouri produces a variety of fruits, vegetables and specialty crops.
  • According to the 2007 Census of Agriculture, 47% of Missouri’s total agricultural receipts came from crops.
  • Livestock production accounted for 53% of the state’s agricultural receipts.

    Image credit: Wikipedia

Missouri according to the 2007 Census of Agriculture…

  • Ranks 2nd in number of farms.
  • Had $7.51 billion value of agricultural products sold.
  • Ranks 14th in total value of agricultural products sold.
  • Ranks 15th in farm exports.
  • Farmland accounts for 66% of the state’s total land use.

Food and Agriculture holds a strong tie to the history of Kansas City, including one of the largest livestock events in the country, the American Royal, and world renowned BBQ. I can’t wait to get there and learn more about it.

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Farmers and Ranchers Get Social at Agvocacy 2.0


The #AgChat Foundation is headed to Kansas City this summer for the 3rd Annual Agvocacy 2.0 training! I had the awesome opportunity to attend last year’s conference in Nashville. It was an awesome trip and my first to Tennessee. And now I live in Tennessee and am a student at the state’s flagship University! Coincidence? Either way, this conference is a great value for anyone who attends.

Last year’s conference was a real eye opener for me. I had the opportunity to meet so many individuals who I can connected with online, and helped to enrich those relationships. Even though I was a little overwhelmed by seeing so many of these ‘charismatic’ people in one, small room when I first arrived – that’s the introvert in me – I walked right in and was able to pick up the conversation like we were old friends. That is the power of Social Networking. We are able to forge these relationships with individuals across the globe, have familiar faces at any conference we attend, and have great connections to learn about mutual interest though we may have never initially met in real life.

I encourage anyone to apply for this year’s conference if you are willing to learn more about the tools of Social Networking. It’s not only the tools of Facebook, Twitter, or Blogging, but more importantly how to convey a message and reach out there and connect with the people on the other end who are looking to learn more about food and agriculture. Beside, ya never know how the connections you make will impact their life, or your’s.

The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri. Exciting features of the conference include:

  • One-on-one chats with agriculture’s best and brightest in social media
  • Networking with other participants
  • Information about the latest tools and trends
  • Real-world stories about taking the farm to consumers
  • Insights on the human side of being social
  • The tools to tell farming’s story confidently

“Graduates from Agvocacy 2.0 are making a significant impact in telling the agricultural story to consumers in the places where social communities are forming,” says Darin Grimm, President of the AgChat Foundation. “The prospect of equipping more individuals with the skills they need to successfully share their message is really exciting.”

Follow the conversation on Twitter by following the #ACFC12 hashtag! For more information on the Agvocacy 2.0 AgChat Foundation Conference, be sure to visit AgChat.org.

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