How does Agriculture respond to food issues


Chick-Fil-A

Chick-Fil-A (Photo credit: Link576)

If you’ve been online in the last week, I’m sure you’ve seen the storylines about Chick-Fil-A’s stance on marriage issues. Many are calling for a boycott, while others are calling for a day of support, tomorrow August 1st.

No matter where you stand, this issue doesn’t stand alone when it comes to controversy over our food supply and how groups respond to these issues. Recently, social media friend and past guest blogger on this site, Aimee Whetstine (blog, Twitter) shared her thoughts on the Chick-Fil-A topic on the BlogHer site.

The ruckus over Chick-fil-A raises the question: Who’s behaving like the hater here?

Chick-fil-A president and chief operating officer Dan Cathy’s recent comments in Baptist Press should come as no surprise. The company is privately owned. In 45 years of existence, their restaurants have never been open on Sundays. They’ve always supported a traditional, Biblical definition of marriage and family.

“We intend to stay the course,” said Cathy in the article. “We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles.”

Chick-fil-A uses their resources to support and care for families in ways they see fit. That includes contributing to non-profits that share their beliefs.

Speaking from experience, that also includes family activity nights at their restaurants, refreshing beverages for free, and politely carrying trays to tables for mothers like me who have their hands full. Besides, the food is delicious.

I don’t hate gay people. I don’t believe the Cathy family and their franchisees hate gay people. I don’t plan to stop eating at Chick-fil-A anytime soon. I understand if your convictions differ. You can stop eating there if you want.

You’ll be missing out on some mighty fine chicken if you do.

Read the entire post and comments here.

There’s so many discussions. How do we best get our message across?

So this got my wheels turning and turned into an interesting conversation on FacebookIs boycotting businesses for whatever cause the right way to go about influencing change?

I’ve written about my thoughts on Chipotle, McDonalds, Dominos, and other restaurants who choose to take a stance on animal issues at the begging of HSUS. (Issues of HSUS support also branch outside of food businesses.) As a member of the agriculture community I feel some obligation to direct my support else where in protest.

At the same time, the response of many within the agriculture community can be perceived by customers as negative, defensive, or even “furious” as was the case with NCBA’s response for last week’s USDA newsletter (Page 3) on Meatless Mondays. Many agriculture groups, including farmers, spoke up about the newsletter with disgust. The USDA later retracted the newsletter, saying it was published without approval. Following that incident with the USDA, Senators Chuck Grassley (R-Iowa) and John Cornyn (R-Texas) declared a “Meat Monday” to mock Meatless Monday with a BBQ feast.

On the other hand, money is your vote in this country.

Might be a good time to consider proactive strategies and cultivating relationships.

What’s the best way to get a message across to business owners you disagree with, and to show support for those who align with your ideals?

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McDonald’s Launches Farmer Ad Campaign


Have you seen the latest commercials from America’s favorite burger chain? McDonald’s launched its new ad campaign on January 2nd to emphasize the quality of ingredients and a farm to fork story. The ads feature four farmers (secondary suppliers) that produce potatoes, lettuce, and beef for the restaurant chain.

The cattle rancher featured in the above ad is Illinois cattleman and former National Cattlemen’s Beef Association (NCBA) President Steve Foglesong. Foglesong raises cattle with his family on reclaimed coal mine ground in central Illinois. The Black Gold Ranch and Feedlot consists of 5,200 acres and is home to 1,200 beef cows and capacity for 4,000 feeder cattle. Foglesong emphasizes family cooperation, rotational grazing, and a commitment to agriculture as a whole in this BEEF Magazine article from 2010.

McDonald’s Lettuce Supplier, Dirk Giannini: “Field to Fork”

McDonald’s Potato Supplier, Frank Martinez: “Dream Come True”

McDonald's launches farmer advertisement campaign foodI think the ad campaign is a good move in the direction of transparency and connecting consumers with the farming origins of the food we eat. The farmers share a bit about their dedication to family, the land and environment, and making sure they produce quality food. As with most new campaigns from large companies, there will be critics. Some question the honesty and motive of the ads, while others tie it right back into the big food company controversies.

What are your thoughts on the McDonald’s Farmer Ads?