Agriculture Proud – It all started on National Ag Day


3 years! Can you believe it? Prior to National Ag Day 2010, I was involved in social media and advocating for the agriculture industry, but I had yet to really find my spot. That all changed with one tweet. I posted my response on the Working Ranch magazine blog I was writing at the time and received far more response than I could have ever imagined. That planted the seed for this blog and the I am Agriculture Proud theme I use across several Social Media platforms.

Why are YOU Agriculture Proud?

earth day we will farm on flyerI feel it appropriate to share those original thoughts on National Agriculture Day 2013 and encourage you to do the same.

Here’s the original Agriculture Proud blog post from 2010:

It is National Agriculture Day! Did you thank a farmer and rancher for their hard work to produce the food that ends up on your plate? If not, you should do it today, as well as the other 364 days in the year.

In case you missed it, this was National Agriculture Week; a week for the celebration of agriculture and an opportunity to educate the public about the good story we have to tell. Since I was on the couch for half of the week (wisdom teeth were just cut out on Spring Break), I had the opportunity to follow several conversations on Social Media about the event. There are so many stories being told about what agvocates are doing to spread the word about agriculture. One post caught my eye when someone asked the question “Why are you proud to be a part of Agriculture?”

Why am I proud to be a part of the cattle industry? For starters, it is what my family does for a living, so there is a bit of family pride in it for me. Despite having four other siblings at home, I am the only one that has taken a strong interest in working with cattle. When my dad reaches the age where he can no longer take care of the place, and I have had my fill of the world, I plan to return home and help him run things.

The more political answer to that question is that I am humbled by the knowledge that each of our cattle feeds a family somewhere in the world. This means our cattle not only provide the beef in our family freezer, but also the freezer of a family in California, Virginia, Japan, and Australia. The meat shelves at grocery stores around the world are filled with safe, quality American beef, and I am proud to know that I had a hand in that. Today the average US producer feeds 155 people in a growing global market.

Family Cattle Farmer Ag DayI get a personal satisfaction out of being a small producer. There is a feeling of accomplishment at the end of the day when the cattle are fed, the newborn calves are off to a good start, and a few more chores are marked off the to-do list. A hard day’s work put in on the family’s place is a job well done. There is nothing like being out in the pasture and just soaking it all up on a wonderful summer day.

Media and animal rights groups are throwing around the “factory farm” label for American agriculture today, but the truth is the cattle industry continues to remain a relatively small-minded industry. I took a minute to study the 2007 US Ag census data today and found that 89% (728,992) of cattle operations have an inventory of less than 100 head, making up 40% (29,858,211) of the US cattle inventory. The average inventory for US cattle operations is just short of 91 head. Does not sound like much of a “factory” now does it? Sure, there are 665 operations with more than 2,500 cattle but they only make up 0.08% of the operations and 6% of the national inventory.

The cattle industry may be growing, some operations may be getting larger, but the small operations will always be the grassroots of the industry. What makes you proud to be a part of the cattle industry? Let me hear about it. Find me on Facebook or Twitter.

Here’s to many more great travels, connections, and years of agvocacy, because I AM Agriculture Proud. Thank You to everyone who has helped me along the way! Here’s to the start of year number 4!

Social Agriculture: Social Media’s Role in Agriculture [Video]


Video of our panel at the 2013 American Farm Bureau Federation annual meeting in Nashville, TN.

Cheerleading for Team Agriculture!


BanditasNew

Did you think the Banditas were gone? Hardly! We will be popping in here and there to keep you all entertained so be sure to be on the lookout for us! 

Jennifer ElwellBandita Jennifer Elwell lives near Louisville, Kentucky and is the mom of two. She enjoys her horses, finding creative ways to encourage her kids to eat healthfully, and singing in the church choir (that’s a new found love). She has been the Director of Communications for the Kentucky Corn Growers Associations and Kentucky Small Grain Growers Associations since 1998, while providing graphic design and web services to several national and state associations. She is involved in CommonGround , a national program that works to connect women from both sides of the farm gate, and other state farm advocacy programs. Her latest projects include the Kentucky Farms Feed Me  virtual field trip and education program for teachers and a new blog that showcases Kentucky food and farmers, Kentucky Food and Farm Files

I remember really wanting to be a cheerleader when I was a little girl. I remember envying my friends who took tumbling classes and cheered for the local youth sports teams. And it always seemed as if those girls were the most popular. Unfortunately my parents did not have the money for such extra-curricular activities, and I convinced myself that I was too big, too clumsy, and not popular enough. But look at me now. Who would have thought that I would become a cheerleader in my late 30s?

How I got to this point in my life is a long story, but it started with my mother’s love of horses. Horse-crazy lady marries farm boy who shares her love. I grow up on a small farm with lots of horses, and I became Miss Kentucky 4-H Horse Program (that’s not a real title, but if it were, I was “it” in my teens). I’d like to admit that I dreamed of working with horses, but I did not. I was a natural science nerd (still am), and I was convinced I would become a research geneticist. After a series of events not worth mentioning here, I ended up at my land-grant university, the University of Kentucky, studying farm animals. I was thrilled to be one of the many scholarship recipients, which in part was due to my involvement in the 4-H program. I hate to sound like I settled because of a financial situation, but I now know this was my path. (Lesson 1: Money is available for those studying agriculture.)

I soon figured out that I craved a creative outlet, so I weaved journalism and public relations into my studies. I sought out every opportunity that would help me land the career of my dreams. (Lesson 2: Make your opportunities).

So I graduate, my mother bribes me to refuse a job away from home by buying me a horse, and I shortly-there-after land the job I have to this very day, working for farmers. (Lesson 3: Listen to your mother.)

Jennifer talking with a Lexington, Ky. Incredible Food Show visitor as part of the CommonGround program.

Jennifer talking with a Lexington, Ky. Incredible Food Show visitor as part of the CommonGround program.

Over the years I have learned quite a lot: what it takes to grow crops, the struggles farmers face, etc. I talk with the farmers I serve on regular basis. I feel that I have the inside story, which is most often quite contrary to many of the messages dispersed by non-farming intellectuals and sensationalism-loving media. I wonder if I can even compete against the anti-ag rhetoric. After a year or so of wondering what I can do, I suck it up and start blogging. My first post on “Food, Mommy!” was “Why I Choose to Eat Meat.” I expected to get some feedback from those who do not agree with me, but the positive comments far outweighed the negative. (Lesson 4: Don’t be a wuss.)

Now I’m smack dab in the middle of the social media age. My efforts have connected me to farmers, food processors, and agri-business folks like myself from all over America. I continue to learn from them. I have posted about not wanting to buy organic, but I now talk with organic farmers, and I can feel good about what they are doing as well. (Just don’t try to sell me one by stomping on the other!) I continue to educate myself about farming and food technology. I see changes that are being made, not only to meet consumer demands, but what research has shown to produce nutritious, safe food with less impact on our environment. The system is naturally moving in that direction. (Lesson 5: Never stop learning. Never stop moving forward.)

So now I see myself as the CHEERLEADER I have always wanted to be, and my version is a heck of a lot better than being tossed in the air with a skimpy skirt on. And I have learned that being an effective cheerleader for the farming world has nothing to do with how loud you can yell, but how willing you are to listen and have a candid conversation. (Lesson 6: Not everyone has the same perspective as you, so be willing to open your ears before running your mouth.)

The point of this tale is not to showcase what I have done, but encourage others to join the team. We need you! The best part of my journey is that I am just one cheerleader of many, and we come from all walks of life. We are rallying together to make sure the story of American agriculture is being shared in as many places as possible. We are not BIG AG. We are people that appreciate having access to healthy, affordable food. (Last Lesson: Be Agriculture Proud!)

Ag Social Media ‘Rock Stars’ Encourage Farmers, Ranchers

Reblogged from Farm Bureau Annual Meeting Blog:

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A quartet of agricultural social media “rock stars” offered tips and encouragement to farmers and ranchers at a strategic engagement conference during the American Farm Bureau Federation’s 94th Annual Meeting.

“Social media allows us to be part of the conversation,” said Ryan Goodman, a cattle rancher from Arkansas who created the AgricultureProud.com blog and is a guest contributor to CNN’s…

Read more… 348 more words

A big thanks to the folks at the American Farm Bureau Federation for inviting myself and friends Janice (@JPlovescotton), Katie (@KatPinke), and Zach (@ZJhunn) to share our advice with the crows. It was a great experience to be a part of this panel and I look forward to connecting with others over food and farm topics in the future! --Ryan