How does Agriculture respond to food issues


Chick-Fil-A

Chick-Fil-A (Photo credit: Link576)

If you’ve been online in the last week, I’m sure you’ve seen the storylines about Chick-Fil-A’s stance on marriage issues. Many are calling for a boycott, while others are calling for a day of support, tomorrow August 1st.

No matter where you stand, this issue doesn’t stand alone when it comes to controversy over our food supply and how groups respond to these issues. Recently, social media friend and past guest blogger on this site, Aimee Whetstine (blog, Twitter) shared her thoughts on the Chick-Fil-A topic on the BlogHer site.

The ruckus over Chick-fil-A raises the question: Who’s behaving like the hater here?

Chick-fil-A president and chief operating officer Dan Cathy’s recent comments in Baptist Press should come as no surprise. The company is privately owned. In 45 years of existence, their restaurants have never been open on Sundays. They’ve always supported a traditional, Biblical definition of marriage and family.

“We intend to stay the course,” said Cathy in the article. “We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles.”

Chick-fil-A uses their resources to support and care for families in ways they see fit. That includes contributing to non-profits that share their beliefs.

Speaking from experience, that also includes family activity nights at their restaurants, refreshing beverages for free, and politely carrying trays to tables for mothers like me who have their hands full. Besides, the food is delicious.

I don’t hate gay people. I don’t believe the Cathy family and their franchisees hate gay people. I don’t plan to stop eating at Chick-fil-A anytime soon. I understand if your convictions differ. You can stop eating there if you want.

You’ll be missing out on some mighty fine chicken if you do.

Read the entire post and comments here.

There’s so many discussions. How do we best get our message across?

So this got my wheels turning and turned into an interesting conversation on FacebookIs boycotting businesses for whatever cause the right way to go about influencing change?

I’ve written about my thoughts on Chipotle, McDonalds, Dominos, and other restaurants who choose to take a stance on animal issues at the begging of HSUS. (Issues of HSUS support also branch outside of food businesses.) As a member of the agriculture community I feel some obligation to direct my support else where in protest.

At the same time, the response of many within the agriculture community can be perceived by customers as negative, defensive, or even “furious” as was the case with NCBA’s response for last week’s USDA newsletter (Page 3) on Meatless Mondays. Many agriculture groups, including farmers, spoke up about the newsletter with disgust. The USDA later retracted the newsletter, saying it was published without approval. Following that incident with the USDA, Senators Chuck Grassley (R-Iowa) and John Cornyn (R-Texas) declared a “Meat Monday” to mock Meatless Monday with a BBQ feast.

On the other hand, money is your vote in this country.

Might be a good time to consider proactive strategies and cultivating relationships.

What’s the best way to get a message across to business owners you disagree with, and to show support for those who align with your ideals?

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CNN covers impact of drought through farmers’ voices


 

Inside CNN

Inside CNN (Photo credit: Wikipedia)

Agriculture has had it rough in the eyes of the media during the past few years. With groups like PeTA and HSUS drumming up emotional topics and images with poultry and pork farming, it has been tough for farmers to get a positive voice in the conversation.

Earlier this year, ABC News really hashed the ‘pink slime’ topic to the point where hundreds of individuals lost their jobs and a safe beef product is now seen as hazardous in much of the public’s eye. Main stream media has been looking for that sensational, emotional topic, and food is the one subject that impacts every person who eats. There are a few good stories spotted around, but they’re hard to stick in the public’s mind.

We have to give props to CNN for featuring the voice of multiple farmers from across the country in recent weeks. The current drought situation is one of the worst in this country’s history, and with so few Americans depending directly on the soil for a living, it’s important that farmers are out there to remind customers of how it impacts our food supply.

Indiana Farmer, Brian Scott

Generations of Indiana farmers from the Scott Family

Last week, CNN visited Indiana farmer Brian Scott (@thefarmerslife, Facebook), whose corn crop has been whittled down in the dry weather. Brian and his dad had a few moments on Live TV and were able to share a few thoughts on how the extreme drought conditions are affecting neighboring farmers. View the live segment video here and a later segment here. Brian also wrote on his blog about the events of hosting USDA officials and tv crews on the same day.

Missouri Farmer, Chris Chinn

Missouri farmer Chris Chinn (@chrischinn, Blog) had an opinion piece on CNN earlier this week explaining how the drought has affected her family.

(CNN) - The drought of 2012 will be one that farmers and ranchers remember for years to come. My husband, Kevin, and I are fifth-generation farmers. This is the first drought we have experienced since we were married and started farming together in 1995.

Our farm, like most other U.S. farms, is really suffering right now and in desperate need of rain. The media have pegged it right: it definitely is the worst drought of our generation.

Kevin and I own and raise hogs, cattle, corn, soybeans and alfalfa hay on our farm. Typically, we don’t have a lot of crops to farm, but this year we decided to rent an extra 200 acres for that purpose, doubling our row-crop acreage. We were able to purchase crop insurance for most of our crops, but unfortunately that alone will not help make our farm or equipment payments to the bank since most of our crops are ruined.

Our crop failure isn’t what keeps me awake at night these days; it’s worrying about our animals. No crops means no feed for livestock. We can’t stop feeding cattle and hogs. We own 60 head of cattle, and our family has 1,500 sows on our farm. Bountiful crops are needed for an adequate feed supply, but so too are healthy pastures for cattle grazing. Both need rain.

Read the rest of Chris’ piece here.

My Voice on CNN’s food page, Eatocracy

Over the past few months, I have also been blessed to have made contact with the editor of CNN’s food page – Eatocracy. Kat has welcomed me for three opinion pieces, encouraging customers to connect with farmers who producer their food, and my most recent piece last week shared insight to how the drought affects my family’s cattle farm in Arkansas. View all of my pieces here.

I encourage you to thank the editors of CNN’s pages for seeking out the voice of farmers and making an effort to make connections to the farmers producing food for this country.

Opportunity for Food Dialogues

If you’re honestly looking for an opportunity to engage in dialogues with those customers already talking food, I encourage you to check out CNN’s  food page – Eatocracy. These folks are already discussing food topics, current stories, and having some fun along the way. Don’t go in looking to set the world to rights, but if you see opportunity to leave a comment and share your experience, leave a constructive comment that will lead to positive conversations on this page. OR if you’re just looking for a daily coffee conversation, there’s the daily coffee klatsch. Be sure to follow Eatocracy on Facebook and Twitter.

You may find some who aren’t as receptive as others to comments, but I guarantee you there are folks there interested in comments from the agriculture community.

Again, give props to CNN for being one of the few national media outlets regularly welcoming the agriculture community to share a voice in the public’s eye. We’re one of many minorities in this country and welcome the opportunity.

Remember to cultivate those relationships with your local media and continue sharing your story and answering questions others have about the food we eat.

 

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How do I build fences for livestock?


Tools for building livestock fencesPasture Fencing: Everyone has their own way of doing it. Every situation is different. No two fences are the same. Whether the project is a short two hours of patching or an extended building project, each needs its fair share of planning! It’s one of my favorite things to do when I need a little time to myself to get something accomplished

If not familiar with cattle operations, one might ask why pasture fences are even necessary. Cattle are ruminant animals, meaning they graze forages, primarily grasses, legumes, and other plants. They spend the majority of their day grazing and ruminating (re-chewing) these forages and so fences help to manage their movements, grazing habits, and prevent overgrazing on areas that are more palatable.

Cross fences are an invaluable resource in livestock and pasture management. Over the years, many industry professionals have looked into the design and types of fencing to be used. Some proponents of natural herdsmanship avoid the use of pasture fencing, in favor of managing livestock under more natural herd mentalities.

For a fencing project of any size, whether it be mending or rebuilding project, detailed planning is required. The following questions are important to figuring out the detail of the fencing project.

  • What is the purpose of the fencing project? Will this project benefit current management practices?
  • Does the fence design complement livestock species, type, and size?
  • Does the fence design fit within a predetermined budget? Will the benefits pay for the costs of the project?

building livestock fences of water ditches creeksWhen considering the fencing project it is important, to consider how the design applies to current and future forage, range, and management practices. Pasture forages are the most important assets of a grazing program. If these forages are not managed properly, pasture quality will suffer. This is especially important to consider with intensive grazing programs, rotational grazing, and range grazing programs. If pasture design is not complementary to the environment, forage conditions can deteriorate, resulting in the need for new stand establishment.

Pasture fencing needs to complement livestock management. Cross fencing and individual pasture management is key to managing livestock facilities. In breeding management programs, livestock separation may be key to breeding, calving schedules. Livestock nutrition is important to manage properly. Pasture must be of adequate size for stocking rates and grazing patterns for different species.

building livestock fences to manage resourcesEvery good fence starts with a solid anchor. Solid corner/anchor posts are vital to a fence’s longevity. Following a solid anchor there are other key parts to fence design to consider:

  • Is fence height sufficient for livestock?
  • Is wire type adequate? Barbed wire, box wire, field fence, electric strand, barbless wire. Some wires may be more dangerous for some livestock species than others.
  • Is wire and/or post spacing adequate for livestock species/size? Smaller livestock need smaller spacing. Calves may crawl through wires with too much spacing. Legs injuries are possible with too little spacing.
  • Is fence design durable for the landscape and terrain? Within one stretch of fence, terrain may change between flat stretches, steep hillsides, water crossings, wooded areas, and swamps. Each may require slight changes in fence specifications.
  • Is fence design durable against pressure from livestock? In areas with increased stock density or smaller widths, livestock pressure will increase upon fences. Wire should be placed between posts and the heaviest pressures (i.e. the inside of an alley or the uphill side of a slope).
measuring distance to build livestock fences

It’s important to measure the distance of your fencing project

Draw out plans for the project. Figure included costs: materials, labor, weather delays, and grazing time loss. Figure in a little extra some unexpected costs that might show up during the project. Is all the necessary equipment on hand? This includes a few pairs of fencing pliers, wire stretchers, post diggers, tamping bars, guide string for placing posts, hammers, steeples, fence clips, and steel-post drivers. Don’t forget everything that will be included in the fence itself: wire, wood posts, steel posts, brace wire, and cement for anchor posts.

Continued fence maintenance is crucial to fence longevity. This includes periodic checking for fallen trees, collected debris after rainfall, and breaks due to wildlife/livestock crossings. As a fence ages, rusting and rotting of materials may require increased maintenance.

building livestock pasture fencesListed below are just a few links to sites/documents on the subject. Your states local extension website likely has available factsheets on fencing design, pasture management, stocking rate and density, as well as fencing specifications.

What have you learned from your fencing experiences? I want to hear your story.

Advocating for the Beef Community (Part 2)

Winrock Farms Santa Gertrudis

(Don’t forget to read part 1 first and continue to part 3 in the series.) In case you missed out on Monday… I took a quick trip to Petit Jean Mountain last week to visit with other Arkansas Young Cattlemen about becoming better leaders in our community. Daren Williams from NCBA came down and shared a bit about the MBA program and gave tips on media and consumer relations.

As members of the beef community we have been facing controversy for quite some time, from several angles. Consumers want to know more about us, our practices, and that we are working to address their concerns. If consumers have a question, it is a topic of concern. Grassroots advocacy is one of our best methods to approach these concerns; meaning each individual needs to share their story.

Story telling always has been, is, and always will be our most effective method of communication. And consumers view individual farmers as a trusted source for information. This is why blogging and community outreach are some of our most important tools when it comes to advocacy.

It all starts with knowing what message we have to share. Consumers want to know the what and the how - What do we care about and how are we capable of addressing these things. Consumers are not with us 24/7, so unless we share our story they will not learn more about us.

Moving Beefmaster herd to new pasture

We need to let consumers know that we care about the safety of our food supply. In doing this we need to drop the us vs them mind-frame. We’re not 2% producing food for 98%. Rather, we are 2% producing for 100%. Let our audience know we are consumers too. We produce food for ourselves and our families and care just as much about food safety as them.

We need to let consumers know we care about animal welfare. Not only is animal care not an option in food safety, but we see it as an obligation. This food ends up in our freezer, our work impacts not only our bottom line, but animal health as well. We set standards for ourselves and must follow these standards better before someone else steps in and sets them for us.

We need to let consumers know we care about our environment. Our environment is not only our livelihood, but future generations will also be dependent upon these same resources. Cattle producers are sustainable. Farms that have been operating on the same ground for more than a century are proof of that. But we’re not defending the status quo here. We are making constant progress to reduce our impact on the land and we need to lead by example in these efforts. Each year we are producing more with less.

We need to let consumers know we care about our health. Our health is influenced by what we eat, just like every other consumer out there. Only difference between us and most, is that we are producing the beef. So naturally we have a vested interest in our work. Beef is a part of healthy diet and we need to familiar with this information so we can sell our product when the conversation comes.

If you even made it to this point in the post, you may be asking how you’ll ever use this information. It’s not all about knowing the facts (actually let’s avoid spouting facts or bragging about our work), but more about knowing what topics are relevant and will resonate with consumers. These topics just brush the surface of the stories we have to share with consumers, but I hope they’ll give you an idea of where to start. I gave you the “what” now you need to give your own “how” and that’s where sharing your own story comes into play.

Challenge: Create a 30-second elevator speech for an encounter with a consumer. Make it an introduction to your work in food production, steer clear of agriculture lingo, and maybe introduce something that will inspire interest from the audience. Share your elevator speech in the comments below and any circumstance where you may have used one before.

I have at least one more part to this short-series from my time with Daren Williams. In the next post I’ll share a bit about how to communicate our story and tips on sharing with the media.

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